Volkswagen launches ‘Passat’ in Bangalore

January 23rd, 2008

Volkswagen, Europe’s largest car-maker on Monday signed a partnership agreement with city-based PCH Group, making it the first authorised dealer for Volkswagen in South India, and announced the entry of the Rs 25 lakh ‘Passat Sedan’ in the Silicon city.

The PCH group will invest around Rs 50 crore towards setting up two world class showrooms for Volkswagen cars in India, Gurjit Singh, Managing Director of the group told reporters here.

It will open the first Volkswagen showroom in Bangalore at Hosur Road by end of 2008. The showroom will offer 3S facility- Spares, Sales and Service, equipped with the latest service infrastructure, he said. They also plan to open a first-of-its kind bouitque by June 2008 at 100 feet Indiranagar, which will provide Volkswagen offerings.

The PCH group,under the entity Elite Motors, currently has an interim facility for Volkswagen at Ulsoor Road, he said.

Elite Motors also plans to open two more showrooms by the end of 2008, and more services infrastructure by 2009.

Announcing the entry of Passat Sedan, Andreas Prinz, MD, Volkswagen Passenger cars, at Volkswagen Group Sales India Private Limited, said that since its launch in the country 70-80 Passats were being sold per month since October.

“India is a key market, with Bangalore being one of the important markets,” he said adding that the company was expecting higher sales in the future.

Volkswagen is building a new production plant in Pune with an investment totalling some 410 million Euros. Source: Hindu